I really enjoyed this article. Relationships are the key not only to growing your business, but also in maintaining (and growing) your customer base.
If you ask 10 entrepreneurs to tell you the key to business success, you’re likely to get 10 different answers. I’m sure one would say product innovation, and while that’s definitely a significant factor, it’s not the right answer. And, yes, there is a right answer.
The key to business success is winning and keeping customers. And the key to winning and keeping customers is, and has always been, relationships. The world’s greatest business experts – Peter Drucker, Mark McCormack, Regis McKenna and others – have all said the same thing in one way or another.